Whitney Headen

Doer
DISC Type : ds

Chief Executive Officer at 19th & Park Inc.

New York, New York, United States

Overview

Whitney Headen is the CEO of 19th & Park, a creative agency she founded to innovate marketing for global brands like Apple, Amazon, and Nike. An alumna of Virginia Commonwealth University, her expertise stems from leadership roles at media giants like Viacom and ESSENCE Magazine, focusing on content marketing and branded experiences.

Outside of her agency work, Whitney is passionate about mentorship and empowering young professional women. She founded The Life Currency, a digital platform focused on career, finance, and life skills. Her philanthropic efforts have also helped distribute millions to charities for childrens healthcare and education.

Inspired by industry resistance to change, she founded her agency to "build her own bridges" and drive disruption.

Personality Overview

Fast-paced

Deliberate Doer

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Industry Disruption
Founded her agency to challenge the status quo and create impactful change she felt was missing in the media and advertising industries.
Creative Execution
Leads a creative solutions agency that turns ideas into tangible campaigns, videos, and events for some of the world's most recognized brands.
Female Empowerment
Created The Life Currency, a dedicated community and educational platform to help millennial and Gen Z women navigate their careers and personal finances.

Media Appearances

Whitney has no verified media appearances

Work History

10-2016
Chief Executive Officer at 19th & Park Inc.
5-2006
Founder at The Life Currency
6-2014 - 8-2017
Head of Multi-Cultural Digital Client Solutions at Time Inc. / Essence.com
4-2013 - 12-2014
Strategic Partnership Executive at Clear Channel Entertainment
11-2012 - 9-2013
Senior Digital Marketing and Development Manager at Digital Broadcasting Group now DEFY Media

Education

2005 - 6-2009
Bachelor of Science from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Leadership Designation : Chief Executive Officer at 19th & Park Inc.
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Insights For Selling To Whitney

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Whitney is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Whitney

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Whitney move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Whitney take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Whitney

Personality Compatibility


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