Adam Fox 🌎

Evaluator
DISC Type : cds

Executive Director, Sales at Esri Canada

Toronto, Ontario, Canada

Overview

Adam Fox is the Executive Director of Sales at Esri Canada, where he leads a team of over 150 experts. With over 27 years in the geospatial industry across 15 countries, his career is marked by significant leadership roles. He holds certifications from the Schulich School of Business at York University.

Outside of his executive role, Adam is passionate about geography, maps, and social selling. An old Twitter bio indicates a personal interest in lacrosse. His professional activities show a strong commitment to community, mentorship, and advancing the GIS field through collaboration and knowledge sharing.

In 2024, Adam received the prestigious GIS Leadership Award from BeSpatial Ontario for his exemplary leadership and contributions to the geospatial community.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Geospatial Technology
He has dedicated his 27-year career to the GIS industry and is a recognized leader, recently winning the 2024 GIS Leadership Award for his contributions.
Sales Leadership
As Executive Director, Sales at Esri Canada, he leads a large and dynamic team of over 150 sales and professional services experts across the country.
Location Intelligence
His work focuses on helping organizations achieve greater results using location intelligence, a core part of Esri Canada's value proposition.

Media Appearances

Adam has no verified media appearances

Work History

1-2024
Executive Director, Sales at Esri Canada
12-2022 - 1-2024
National Director, Sales and Professional Services at Esri Canada
1-2011 - 1-2023
Director, Ontario Region at Esri Canada
Business Manager, North America at Cadcorp
GIS Technical Manager, North America at Cadcorp

Education

Masters Cert. in Professional Sales from Schulich School of Business - York University
Executive Program in Sales Management from Schulich School of Business - York University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Executive Director, Sales at Esri Canada
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Adam

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Adam take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Adam

Personality Compatibility


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