Whitney Shaw, CEC

Captain
DISC Type : DS

Chair at TEC Canada

Edmonton, Alberta, Canada

Overview

Whitney Shaw is an Executive Coach, Board Advisor, and TEC Canada Chair with over 15 years of experience in leadership across the oil and gas, construction, and software industries. A graduate of Royal Roads Universitys Executive Coaching program, she focuses on building high-performance teams and fostering environments where leaders can thrive.

Outside of work, Whitney and her husband are avid travelers who enjoy seeking out live music and new restaurants. She is an active community member in Edmonton, attending local events like the Folk Fest and Fringe Fest, and has a special affection for senior dogs, having adopted a retired sled dog.

Unique fact: Early in her career as a Vice President, she took an assessment and scored a 99 on decisiveness and a 1 on tact, a formative experience in her journey of self-awareness.

Personality Overview

Consummate Professional

Output-Driven

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Leadership Self-Awareness
Her coaching philosophy is rooted in the idea that leaders must understand their own impact on others to be effective, a lesson she learned early in her career.
Peer Advisory
As a TEC Canada Chair, she facilitates peer advisory groups for CEOs and business leaders, believing deeply in the power of shared experience and mutual accountability for growth.
Employee Engagement
She actively brings in experts to speak to her groups on topics like increasing shareholder value through employee engagement and building high-performing teams.

Media Appearances

Whitney has no verified media appearances

Work History

3-2023
Chair at TEC Canada
1-2023
Advisory Board Member at Hi-Kalibre Equipment Ltd.
11-2020
Strategic Advisor at ENT Oilfield Inc
4-2022 - 6-2024
Vice President Leadership, Assessment & Development at Gallagher
Manager, Growth & Strategy at Punchcard Systems

Education

Graduate Certificate in Executive Coaching from Royal Roads University
Business Administration from Southern Alberta Institute of Technology (SAIT)

More Information

Social Presence :

Prographics :

Exp : 5 Location : Edmonton, Alberta, Canada Job Level : Middle Designation : Chair at TEC Canada
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Insights For Selling To Whitney

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Whitney is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Whitney

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Whitney move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Whitney take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Whitney

Personality Compatibility


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