Wicus Verhoef

Critic
DISC Type : C

CDO & Co-Founder at Mindset AI

United Kingdom

Overview

Wicus Verhoef is the CDO and Co-Founder of Mindset AI, a company that builds hyper-personalized, adaptive applications using machine learning. His career shows a deep progression through data analysis, data science, and senior machine learning engineering roles. He holds a Masters degree in Business Mathematics and Informatics from North-West University.

He has a philosophical approach to technology, believing brilliance lies in combining theory and practice. He is driven by a passion for making technology more human and is fascinated by the increasing closeness between humans and machines, a field he feels fortunate to be working in.

Unique fact: Wicus describes his companys approach to software as "anthromorphia"—the idea that software should adapt to people, rather than people having to adapt to it.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Human-Centric AI
His company's mission is to make technology feel more human, building AI that works alongside people as intuitive co-workers, not just as complex tools.
AI-Assisted Development
He recently noted how modern AI tools have collapsed software development timelines, turning what was once a multi-week team effort into a task for one person.
Adaptive App Design
At Mindset AI, he focuses on creating hyper-personalized apps that use machine learning to understand user behavior and adapt, a concept he calls "anthromorphia".

Media Appearances

Wicus has no verified media appearances

Work History

1-2020
CDO & Co-Founder at Mindset AI
10-2018 - 10-2019
Senior Machine Learning Engineer at Workshare
4-2015 - 10-2019
Lead Data Scientist at Workshare
2-2014 - 3-2015
The data analyst at Bonza Gaming
1-2011 - 7-2013
Senior Research and Development Analyst at P:Cubed

Education

2006 - 2007
Master's degree from North-West University / Noordwes-Universiteit
2005 - 2005
BSc from North-West University / Noordwes-Universiteit

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Leadership Designation : CDO & Co-Founder at Mindset AI
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Insights For Selling To Wicus

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wicus is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Wicus

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Wicus move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Wicus take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Wicus

Personality Compatibility


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