Wies Bratby

Activist
DISC Type : Cd

Chief Enthusiasm Officer at Women In Negotiation

Amsterdam Area, Netherlands

Overview

Wies Bratby is the founder and Chief Enthusiasm Officer of Women In Negotiation, where she operates as a negotiation expert and career strategist for corporate women. A former lawyer and Global HR Director with a law degree from Maastricht University, people describe her as engaging, clear, and practical.

Originally from the Netherlands, Wies has lived in Hong Kong and now resides in Switzerland with her family. Her passion for negotiation was sparked at age 18 by the book "Getting to Yes. " Her ideal morning includes a swim in the lake, but she often prioritizes cuddling with her daughters.

She has helped over 750 women through her program, with clients achieving salary increases of up to 93%.

Personality Overview

Perfectionist

Meticulous

Logical And Quick

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Salary Negotiation
This is the core of her business, where she coaches women to successfully negotiate for higher pay and better roles, transforming their careers.
Women's Career Advancement
Her mission is to help high-achieving women break through systemic barriers, gain promotions, and receive the recognition they have earned.
Closing Pay Gaps
She is a vocal advocate for closing the gender pay gap, which she identifies as the frustrating reality her clients face daily.

Media Appearances

Wies Bratby – Chief Enthusiasm Officer, Women In Negotiation (Podcast). Featured in EMEA Recruitment

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Empowering Women in Negotiation with Wies Bratby. Featured in Spotify

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Winning Podcast with Wies Bratby. Featured in Women In Negotiation

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Work History

7-2017
Chief Enthusiasm Officer at Women In Negotiation
1-2017 - 7-2020
President at LEAN IN Switzerland
6-2017 - 11-2019
Fellow at De Witt Institute for Advanced Negotiations
8-2015 - 8-2017
Global Legal Counsel & Compliance at EF Education First
12-2012 - 7-2015
Global Human Resources Director at EF Education First

Education

2001 - 2007
Law from Maastricht University
1995 - 2000
Gymnasium from Gemeentelijk Gymnasium Hilversum

More Information

Social Presence :

Prographics :

Exp : 16 Location : Amsterdam Area, Netherlands Job Level : Leadership Designation : Chief Enthusiasm Officer at Women In Negotiation
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Insights For Selling To Wies

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wies is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Wies

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Wies move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Wies take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Wies

Personality Compatibility


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