Will Barbour

Principal Ecologist at Barbour Environmental Services

📍 Mississauga, Ontario, Canada

Will Barbour is the Principal Ecologist at Barbour Environmental Services, applying his expertise from a Master of Science degree from the University of Guelph. He is actively involved in large-scale environmental projects, including developing a master plan to restore two major rivers in Winnipeg, demonstrating his commitment to healing channelized urban waterways.

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Experience

21 Years

Current Role

Principal Ecologist

Job Level

Senior

Location

Mississauga, Ontario, Canada

Personality Overview

How Will shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Will cares about

River Restoration

Authored a master plan for healing two severely channelized rivers in Winnipeg, indicating a deep professional focus on waterway rehabilitation.

Indigenous Collaboration

Works directly with grassroots indigenous colleagues to advance environmental projects, showing a commitment to community-based conservation efforts.

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Career

Work history

1-2005

Principal Ecologist

Barbour Environmental Services

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Msc

University of Guelph

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Will?

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His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Ask them which other stakeholders would be important for this purchase decision

DON'T

Don't use phrases like 'do not worry', 'i promise' etc.

Expect them to be vague in response to your questions, ask firmly and pointedly

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When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

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When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

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Negotiating and closing

The secret to closing Will fast: For them, low risk and acceptance by others are very important, followed by proof of ROI.

How fast will Will move? They do not like to take decisions in a hurry, so they could be slow in making their mind up.

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