Will Bowler

Enthusiast
DISC Type : i

Chief Executive Officer at Symprove Ltd

London Area, United Kingdom

Overview

Will Bowler is the CEO of Symprove, a leading probiotic supplement company, leveraging his extensive experience in scaling fast-moving consumer goods (FMCG) brands. A University of Oxford graduate, he previously led Childs Farm to a successful acquisition by PZ Cussons and was a partner at the non-alcoholic spirits brand Everleaf.

He has a strong focus on purpose-led companies, having been involved with B-Corp certified businesses that prioritize social and environmental impact. His professional history also includes a period dedicated to family and travel, indicating a value placed on work-life integration and personal experiences outside of his corporate roles.

He helped launch and scale Everleaf, the UK’s third-largest non-alcoholic spirits brand, demonstrating his versatility across different consumer sectors.

Personality Overview

Consensus Focused

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Scaling FMCG Brands
He has a track record of leading high-growth consumer brands, including his current role at Symprove and previous CEO position at Childs Farm and partner role at Everleaf.
Purpose-Led Business
He has a demonstrated passion for B-Corp certified and purpose-driven companies, as seen in his pride in Childs Farm's certification and his work with Everleaf.
Gut Health
As CEO of Symprove, he is focused on growing the probiotic market and is vocal about the importance of scientifically backed, high-quality gut health supplements.

Media Appearances

Will has no verified media appearances

Work History

11-2022
Chief Executive Officer at Symprove Ltd
4-2019
FMCG Consulting + NED roles at Various fast growth, purpose led companies
4-2021 - 11-2022
Chief Executive Officer at Childs Farm Ltd
6-2019 - 4-2021
Partner at Everleaf Drinks
3-2019 - 6-2019
Travel & Family at -

Education

Master of Arts (M.A.) from University of Oxford
Advanced Diploma in Management Accountancy from The Chartered Institute of Management Accountants

More Information

Social Presence :

Prographics :

Exp : 6 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Symprove Ltd
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Will

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Will take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Will

Personality Compatibility


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