Will Bowler is the CEO of Symprove, a leading probiotic supplement company, leveraging his extensive experience in scaling fast-moving consumer goods (FMCG) brands. A University of Oxford graduate, he previously led Childs Farm to a successful acquisition by PZ Cussons and was a partner at the non-alcoholic spirits brand Everleaf.
He has a strong focus on purpose-led companies, having been involved with B-Corp certified businesses that prioritize social and environmental impact. His professional history also includes a period dedicated to family and travel, indicating a value placed on work-life integration and personal experiences outside of his corporate roles.
He helped launch and scale Everleaf, the UK’s third-largest non-alcoholic spirits brand, demonstrating his versatility across different consumer sectors.
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