Will Fraker

Initiator
DISC Type : Di

VP of Brand and Performance Marketing at Modern Performance + Recovery Brands

Los Angeles Metropolitan Area, United States

Overview

Will has no verified overview

Personality Overview

Conviction Driven

Friendly Challenger

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Will has no verified topics they care about

Media Appearances

Will has no verified media appearances

Work History

10-2024
VP of Brand and Performance Marketing at Modern Performance + Recovery Brands
3-2024
VP of Brand and Performance Marketing at The Good Feet Store
10-2023
Franchise AI Consultant at BRNDMKT
12-2021 - 3-2024
VP of Marketing at FranNet
8-2021 - 1-2023
Senior Vice President of Marketing at Sky Zone Franchise Group

Education

2013 - 2014
Master of Arts (M.A.) from Azusa Pacific University
2010 - 2013
Bachelor of Arts (B.A.) from Biola University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : VP of Brand and Performance Marketing at Modern Performance + Recovery Brands
URL has been copied!

Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Will

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Will take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Will

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.