Will Herlinger

Editor
DISC Type : CS

Head of Investment at Nala Renewables

United Kingdom

Overview

Will Herlinger is the Head of Investment at Nala Renewables, a platform backed by Trafigura and IFM Investors focused on renewable energy. He has extensive experience in infrastructure finance from his previous roles at Amber Infrastructure Limited and holds the CFA UK Investment Management Certificate.

He is a key figure in Nala Renewables mission to build and operate a renewable energy and flexibility portfolio exceeding 4 gigawatts.

Personality Overview

Slow Buyer

Skeptic

Fact-Driven

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Renewable Investments
As Head of Investment, he leads the acquisition and development of renewable energy assets, recently celebrating multiple successful transactions for Nala Renewables.
CEE Energy Markets
His social media activity highlights a focus on new markets, celebrating recent transactions completed in Central and Eastern Europe.
Infrastructure Finance
He has a long background in this sector, having spent over seven years at Amber Infrastructure, a specialist international infrastructure investment manager.

Media Appearances

Nala Renewables acquires 34MW of photovoltaic capacity from Green Genius. Featured in EnergyNews.pro

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Nala Renewables acquires 61 MW PV project in Romania. Featured in SeeNews

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Work History

12-2023
Head of Investment at Nala Renewables
5-2021 - 12-2023
Investment Board at Enery
1-2021 - 12-2023
Investment Director at Amber Infrastructure Limited
1-2018 - 1-2021
Investment Manager at Amber Infrastructure Limited
10-2014 - 1-2018
Analyst at Amber Infrastructure Limited

Education

Education details unavailable from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Head of Investment at Nala Renewables
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Will

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Will take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Will

Personality Compatibility


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