Will Hettinger

Trailblazer
DISC Type : DI

Vice President of eCommerce & Marketing at Gramophone

Baltimore, Maryland, United States

Overview

Will is a growth-focused eCommerce executive with over 19 years of experience scaling multi-channel retail and consumer brands. He specializes in driving revenue and customer retention across marketplaces like Amazon, Walmart, and Shopify. People who have worked with him often describe him as knowledgeable, professional, and reliable.

His long career in the consumer electronics industry, including his work at Gramophone and World Wide Stereo, suggests a strong personal interest in high-fidelity audio and music. He recently promoted an exclusive vinyl listening experience, indicating a passion for premium sound quality and analog music formats.

After a distinguished career chapter spanning two decades with World Wide Stereo and Gramophone, he recently announced his decision to step away from his role.

Personality Overview

Informal

Persuasive

Charismatic

They will fight for you if they come to believe in you.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Multi-Marketplace Growth
His entire career has focused on scaling businesses on platforms like Amazon, Walmart, eBay, and Best Buy, driving revenue and optimizing performance.
DTC eCommerce
He has deep expertise in direct-to-consumer channels, specifically mentioning his work with Shopify Plus to enhance growth and customer lifetime value.
AI in Marketing
He recently shared thoughts on AI's role for professionals, viewing it not as a replacement but as a "productivity multiplier" that amplifies skills.

Media Appearances

Will has no verified media appearances

Work History

7-2018
Vice President of eCommerce & Marketing at Gramophone
11-2014 - 5-2018
Vice President of Marketing at HiDEF Lifestyles LLC
3-2010 - 10-2014
Vice President, eCommerce at World Wide Stereo
1-2007 - 3-2010
eCommerce Marketing Manager at Electronics Expo
2002 - 2007
Store Manager at Office Depot

Education

1992 - 1997
A.S. from Middlesex College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Baltimore, Maryland, United States Job Level : Senior Designation : Vice President of eCommerce & Marketing at Gramophone
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Will

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Will move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Will take some risk or not?

  • They can take risks if necessary.

You And Will

Personality Compatibility


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