Will Hettinger in

Will Hettinger

Trailblazer · DISC type DI
Vice President of eCommerce & Marketing at Gramophone
📍 Baltimore, Maryland, United States

Will is a growth-focused eCommerce executive with over 19 years of experience scaling multi-channel retail and consumer brands. He specializes in driving revenue and customer retention across marketplaces like Amazon, Walmart, and Shopify. People who have worked with him often describe him as knowledgeable, professional, and reliable.

His long career in the consumer electronics industry, including his work at Gramophone and World Wide Stereo, suggests a strong personal interest in high-fidelity audio and music. He recently promoted an exclusive vinyl listening experience, indicating a passion for premium sound quality and analog music formats.

After a distinguished career chapter spanning two decades with World Wide Stereo and Gramophone, he recently announced his decision to step away from his role.

Read the full overview →
Experience
30 Years
Current Role
Vice President of eCommerce & Marketing
Job Level
Senior
Location
Baltimore, Maryland, United States
Personality Overview

How Will shows up

Informal
Persuasive
Charismatic

They will fight for you if they come to believe in you. They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Will cares about

Multi-Marketplace Growth
His entire career has focused on scaling businesses on platforms like Amazon, Walmart, eBay, and Best Buy, driving revenue and optimizing performance.
DTC eCommerce
He has deep expertise in direct-to-consumer channels, specifically mentioning his work with Shopify Plus to enhance growth and customer lifetime value.
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Career

Work history

7-2018
Vice President of eCommerce & Marketing
Gramophone
11-2014 - 5-2018
Vice President of Marketing
HiDEF Lifestyles LLC
3-2010 - 10-2014
Vice President, eCommerce
World Wide Stereo
1-2007 - 3-2010
eCommerce Marketing Manager
Electronics Expo
2002 - 2007
Store Manager
Office Depot
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1992 - 1997
A.S.
Middlesex College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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