Will Jacob in

Will Jacob

Wildcard · DISC type csi
Chief of Staff at coLab
📍 Chicago, Illinois, United States

Will is a growth and go-to-market operator with over 15 years of experience advising early-stage startups. A Kellogg MBA graduate, his background includes strategy roles at major corporations like Deloitte and Nike. At coLab, he now leads projects helping founders clarify their ICP, test offers, and build outbound engines.

He developed the first-ever 4-wall profitability models for individual services within Nikes retail stores.

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Experience
5 Years
Current Role
Chief of Staff
Location
Chicago, Illinois, United States
Personality Overview

How Will shows up

Friendly But Slow
Requires Proof
Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Will cares about

Startup GTM Strategy
His primary focus is partnering with early-stage founders to build and execute their go-to-market strategies, having led over 60 such projects at coLab.
D2C Retail
His experience at Nike focused on the "Consumer Direct Acceleration" (more D2C) and at Interior Define he worked on improving the DTC brick-and-mortar customer journey.
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Career

Work history

7-2023
Chief of Staff
coLab
1-2023
Strategic Advisor - Ops & Finance
Fin - the modern last mile network
2-2022 - 11-2022
Director of Agile Retail (Strategy & Innovation)
Interior Define
10-2020 - 12-2021
Manager, Global Retail Services (Stores)
Nike
1-2020 - 6-2020
Freelance Consultant
Freelance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2016
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
2006 - 2010
Bachelor of Arts (BA)
Bowdoin College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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