Will Jacob in

Will Jacob

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Chief of Staff at coLab
📍 Chicago, Illinois, United States

Will is a growth and go-to-market operator with over 15 years of experience advising early-stage startups. A Kellogg MBA graduate, his background includes strategy roles at major corporations like Deloitte and Nike. At coLab, he now leads projects helping founders clarify their ICP, test offers, and build outbound engines.

He developed the first-ever 4-wall profitability models for individual services within Nikes retail stores.

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Experience
5 Years
Current Role
Chief of Staff
Location
Chicago, Illinois, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Will cares about

Startup GTM Strategy
His primary focus is partnering with early-stage founders to build and execute their go-to-market strategies, having led over 60 such projects at coLab.
D2C Retail
His experience at Nike focused on the "Consumer Direct Acceleration" (more D2C) and at Interior Define he worked on improving the DTC brick-and-mortar customer journey.
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Career

Work history

7-2023
Chief of Staff
coLab
1-2023
Strategic Advisor - Ops & Finance
Fin - the modern last mile network
2-2022 - 11-2022
Director of Agile Retail (Strategy & Innovation)
Interior Define
10-2020 - 12-2021
Manager, Global Retail Services (Stores)
Nike
1-2020 - 6-2020
Freelance Consultant
Freelance
In the press

Media appearances

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Education
2014 - 2016
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
2006 - 2010
Bachelor of Arts (BA)
Bowdoin College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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