Will Larson

Energizer
DISC Type : I

Chief Technology Officer at Imprint

San Francisco, California, United States

Overview

Will Larson is the Chief Technology Officer at Imprint, bringing extensive experience from executive engineering roles at Carta, Calm, Stripe, and Uber. He is a prolific author, having written four influential books on engineering management and strategy, and holds a BS from Centre College.

Outside of his executive duties, Will is a dedicated writer, maintaining his long-running blog, "Irrational Exuberance, " since 2007. He practices structured self-reflection by publishing detailed "year-in-review" posts, sharing his goals and learnings. After college, he spent a year teaching English in Japan.

He is the author of four widely-read books on engineering leadership, including "An Elegant Puzzle" and "Staff Engineer, " establishing him as a prominent thought leader in the industry.

Personality Overview

Big Picture Person

Enthusiastic

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Engineering Leadership
Authored four books on the subject and has scaled engineering teams at high-growth companies like Stripe, Calm, and Uber.
Technical Writing
Publishes extensively on his blog, "Irrational Exuberance, " covering topics from systems thinking to career development and management strategy.
Scaling Organizations
His career highlights a consistent focus on growing engineering organizations, for example, taking Calm's team from 20 to 100 engineers.

Media Appearances

Imprint CTO Will Larson on Fintech Engineering Strategy. Featured in Apple Podcasts

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Imprint Appoints Will Larson as Chief Technology Officer. Featured in Business Wire

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Imprint CTO Will Larson on Fintech Engineering Strategy. Featured in Lithic

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Work History

5-2025
Chief Technology Officer at Imprint
4-2023 - 5-2025
Chief Technology Officer at Carta
1-2020 - 3-2023
Chief Technology Officer at Calm
6-2016 - 1-2020
Head of Foundation Engineering at Stripe
6-2014 - 6-2016
Senior Engineering Manager, Infrastructure at Uber

Education

2003 - 2007
BS from Centre College

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Technology Officer at Imprint
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Will

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Will take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Will

Personality Compatibility


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