Will Mason, MBA, MSBA

Evaluator
DISC Type : sdc

Senior Director of Global Business Insights at McDonald's

Clarendon Hills, Illinois, United States

Overview

Will Mason is the Senior Director of Global Business Insights at McDonalds, with over 20 years of experience in the restaurant industry. He specializes in analytics, competitive intelligence, and data-driven strategy, holding both an MBA and a Master of Science in Business Analytics from the University of Notre Dame.

Outside of work, Will is a decorated martial artist, recognized for his success as a competitor and his commitment to training others in self-defense. He also has a deep appreciation for Japanese culture, often sharing insights from his business travels to the country.

Unique fact: Will is an inductee in the Illinois Martial Arts Hall of Fame.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Data-driven Strategy
With dual master's degrees in business and analytics, he has a history of leveraging data for major initiatives, such as the 'All Day Breakfast' launch at McDonald's.
Leadership & Mentorship
Peers describe him as a diligent and patient supervisor, highlighting his passion for teaching and developing talent within his teams.
Global Business Insights
His career at McDonald's has spanned Latin America and global roles, focusing on adapting strategy and insights for diverse international markets.

Media Appearances

Will has no verified media appearances

Work History

11-2024
Senior Director of Global Business Insights at McDonald's
1-2022 - 10-2024
Head of Strategy, Insights, and Planning - Latin America at McDonald's
3-2020 - 12-2021
Head of Global Data Governance, Data and Analytics Hub at McDonald's

Education

1-2021 - 1-2022
Master of Science from University of Notre Dame - Mendoza College of Business
1-2012 - 5-2013
Master of Business Administration - MBA from University of Notre Dame - Mendoza College of Business

More Information

Social Presence :

Prographics :

Exp : 5 Location : Clarendon Hills, Illinois, United States Job Level : Senior Designation : Senior Director of Global Business Insights at McDonald's
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


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