Will McCormick

Enthusiast
DISC Type : i

Crypto Partnerships Lead, Robinhood at Robinhood

San Francisco Bay Area, United States

Overview

Will McCormick is a seasoned Go-to-Market, growth, and partnerships leader in the crypto industry, currently leading Crypto Partnerships at Robinhood. He has a Masters Degree from The University of Edinburgh and is described by peers as highly skilled, tactful, and diplomatic. He manages partnerships across Robinhoods core crypto products.

He has a keen interest in strategy and follows publications like Forbes. He actively participates in the crypto community by attending major industry events such as ETHCC in Cannes.

He founded a boutique blockchain PR agency that helped companies raise over $500 million in funding.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Crypto Partnerships
He leads and negotiates partnerships for Robinhood's four core crypto products, including its B2B offering, Robinhood Connect.
Go-to-Market Strategy
Described as a "seasoned GTM leader, " he founded a GTM agency and has advised multiple companies on their market entry and growth strategies.
Crypto Market Growth
He publicly shares key industry metrics, such as assets under custody and trading volume, showing a clear focus on the overall expansion of the crypto market.

Media Appearances

Will has no verified media appearances

Work History

9-2021
Crypto Partnerships Lead, Robinhood at Robinhood
5-2022
Advisor at Rally
10-2017 - 4-2022
Media Advisor & Strategist at Edison Trends
3-2020 - 8-2021
Communications Lead at OKX
3-2018 - 5-2020
Advisor: Communications & Media Relations at Starfish Network

Education

Master’s Degree from The University of Edinburgh
Bachelor of Science (BSc) from Technological University Dublin

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Crypto Partnerships Lead, Robinhood at Robinhood
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Will

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Will take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Will

Personality Compatibility


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