Will Sutherland, MBA, LSSBB

Inquirer
DISC Type : cd

SVP, Chief Transformation and Integration Officer at NorthBay Health

San Diego, California, United States

Overview

Will Sutherland, MBA, LSSBB, serves as SVP, Chief Transformation and Integration Officer at NorthBay Health, specializing in clinic operations, team development, and leadership cultivation. He is known for designing systems that reduce administrative burden for clinicians.

Will is passionate about creating seamless patient experiences and views healthcare providers as extended family. He actively engages with the healthcare community through organizations like ACHE San Diego.

People often call him dynamic, driven, and tenacious, with clear communication and tactical leadership.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Healthcare Transformation
As SVP, Chief Transformation and Integration Officer, he focuses on redesigning healthcare systems to improve efficiency and patient experience.
Clinician Enablement
He is passionate about developing systems that remove administrative burdens, allowing frontline clinicians to focus on patient care and experience joy in medicine.
Patient-Centered Care
Will advocates for patient-centered approaches, ensuring patients trust their providers and feel treated like family, as reflected in his certifications and past initiatives.

Media Appearances

Will has no verified media appearances

Work History

4-2026
SVP, Chief Transformation and Integration Officer at NorthBay Health
11-2020 - 4-2026
AVP, Clinic Operations at Scripps Health
6-2020 - 11-2020
Chief Operating Officer at Vista Community Clinic
11-2017 - 6-2020
Senior Director of Operations, UC San Diego Health Physician Group at UC San Diego Health
12-2009 - 10-2017
Enterprise Director of Operations at Renown Health

Education

2011 - 2013
Master of Business Administration from University of Nevada, Reno
2004 - 2010
B.S from University of Nevada, Reno

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Diego, California, United States Job Level : Leadership Designation : SVP, Chief Transformation and Integration Officer at NorthBay Health
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Will

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Will take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Will

Personality Compatibility


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