Will Yang

Galvanizer
DISC Type : Id

Community Engagement Specialist at Halifax Chamber of Commerce

Canada

Overview

Will Yang is a creative director, marketing strategist, and the founder of Differo and Halitube. He specializes in driving brand growth through video storytelling and inclusive marketing for clients in the tourism and hospitality sectors. A graduate of Nova Scotia Community College, he is often described by others as an amazing and funny keynote speaker.


He is a champion for diversity and inclusion, developing specialized campaigns such as the Diverse Lunar New Year project to help brands connect with broader audiences.

Personality Overview

People-Oriented

Self-Assured

Pragmatic

If they come to believe in your value proposition, they will be your champion.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Video Storytelling
He is a keynote speaker on content creation and founded multiple companies that specialize in building brands through content-driven campaigns and visual storytelling.
Inclusive Marketing
He is described as a champion for diversity and inclusion, helping businesses reach broader audiences and creating campaigns like the "Diverse Lunar New Year" project.
Tourism Marketing
He works with clients like Tourism Nova Scotia, creates content for the tourism industry, and has expressed that this is some of his favorite work.

Media Appearances

Will has no verified media appearances

Work History

9-2023 - 5-2025
Community Engagement Specialist at Halifax Chamber of Commerce
11-2020
President at City Models & Talent Management
2-2020 - 11-2020
Digital Content Creator at Dalhousie University
9-2017
Chief Executive Officer at Differo Ltd.
9-2017
President at Will Film Inc.

Education

2017 - 2019
Diploma from Nova Scotia Community College - NSCC

More Information

Social Presence :

Prographics :

Exp : 7 Location : Canada Job Level : Leadership Designation : Community Engagement Specialist at Halifax Chamber of Commerce
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Take a friendly, informal yet confident approach while pitching
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Will

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Will move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Will take some risk or not?

  • They can take risks if necessary.

You And Will

Personality Compatibility


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