William ( Bill ) Ward

Inspirer
DISC Type : id

Senior Advisor at Publicis Sapient

London, England, United Kingdom

Overview

William (Bill) Ward is a senior executive and advisor with extensive PLC experience at the CEO, COO, and Chairman levels. His career is heavily focused on the healthcare and insurance sectors, having held leadership positions at Bupa, Cigna, and the NHS. He is an alumnus of both The Wharton School and London Business School.

His career is marked by a unique trajectory from managing large acute units in the public NHS to becoming the Chief Operating Officer for Bupas private hospital division and Chairman of a publicly listed company.

Personality Overview

Charming & Persuasive

Generous

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Healthcare Leadership
His career progressed from running large hospital units in the NHS to executive roles in the private sector, including Chief Operating Officer for Bupa Hospitals.
Health Insurance
Has significant international experience, having served as CEO for Cigna's European life insurance division and Chairman of Global Benefits Group, an international benefits insurer.
Corporate Governance
Possesses extensive board-level experience, serving as Non-Executive Chairman and Director for multiple publicly listed and private companies in the healthcare and insurance industries.

Media Appearances

William has no verified media appearances

Work History

11-2024
Senior Advisor at Publicis Sapient
Non Executive Director at Ingenica Solutions
9-2018 - 11-2021
Senior Advisor at Oliver Wyman
2-2017 - 2-2019
Independent Non Executive Chairman at Global Benefits Group (GBG)
2-2016 - 2-2018
Senior Advisor at The Boston Consulting Group

Education

Advanced Management Programme ( AMP 41 ) from The Wharton School
Accelerated Development Programme ( ADP13 ) from London Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Advisor at Publicis Sapient
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Insights For Selling To William ( Bill )

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William ( Bill ) is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from William ( Bill )

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will William ( Bill ) move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can William ( Bill ) take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And William ( Bill )

Personality Compatibility


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