Shantanu Singh

Questioner
DISC Type : c

Co-founder & COO at Rusk Media

Mumbai, Maharashtra, India

Overview

Shantanu Singh is the Co-founder and COO of Rusk Media, a digital entertainment company he established in 2019. An alumnus of IIT Delhi, he focuses on creating content for Gen-Z audiences on mobile platforms. Colleagues describe him as a "clean thinker" with a strong focus on execution and a hustlers vitality.

Outside of his entrepreneurial ventures, Shantanu has a background in dance, having received an award for his outstanding contribution to the dance club at IIT Delhi. He previously served as a managing trustee for the V-Defyn Dance Academy, showcasing a long-standing passion for the art form.

Unique fact: During his time at IIT Delhi, he co-authored a publication on the separation of glass panels from CRTs for the treatment of electronic waste.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Gen-Z Entertainment
Co-founded Rusk Media specifically to create mobile-first, short-form content and gaming entertainment tailored for Gen-Z and millennial audiences.
Mobile-First Content
His company has a foundational obsession with Gen-Z audiences on mobile, building a subscriber base of over 10 million by focusing on this platform.
Entrepreneurship & Growth
He frequently posts about the entrepreneurial journey, building his team, and has successfully led Rusk Media through multiple funding rounds to fuel global expansion.

Media Appearances

Digital Entertainment Firm Rusk Media Secures USD 12 Mn to Enter Global Market. Featured in Entrepreneur.com

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Decoding Rusk Media's Five-Year Evolution: Short‑Form Content and Gen‑Z Focus. Featured in Afaqs.com

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Work History

12-2021
Co-founder & COO at Rusk Media
2-2019 - 12-2021
Head Of Product Management & Growth at Rusk Media
11-2018 - 2-2019
Head of Artist Partnerships & Revenue at EatTreat
6-2018 - 10-2018
Senior Business Analyst at A.T. Kearney
9-2016 - 6-2018
Business Analyst at A.T. Kearney

Education

2012 - 2016
Bachelor of Technology (B.Tech.) from Indian Institute of Technology, Delhi
2004 - 2012
High School from City Montessori School, Lucknow

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Co-founder & COO at Rusk Media
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Insights For Selling To Shantanu

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shantanu is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shantanu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shantanu move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shantanu take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Shantanu

Personality Compatibility


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