William (Brad) Helmer

Questioner
DISC Type : c

Growth Advisor at Freelance

Boulder, Colorado, United States

Overview

William (Brad) Helmer is a seasoned growth advisor and former Executive Vice President at KeHE Distributors. With an MBA from Penn State, he is recognized for his expertise in business development, corporate branding, and sales strategy. Colleagues describe him as a consummate professional, a strong leader, and a talented coach.

He serves on the board of the KeHE Cares Foundation, reflecting a strong commitment to community and philanthropic causes. His interests appear centered around the food industry, including trends in food retail and large-scale industry events.

Unique fact: William is the author of a publication called "The Field Edge Newsletter. "

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Business Development
He spent years as the Executive Vice President of Business & Corporate Brand Development at KeHE Distributors, a leading food distributor.
Sales Coaching
Multiple recommendations praise his skills as a talented sales coach and facilitator who helps teams improve performance and build world-class sales campaigns.
Food Industry
His career is rooted in food distribution, and his social media activity shows a continued interest in events and news relevant to food retailers.

Media Appearances

William has no verified media appearances

Work History

9-2025
Growth Advisor at Freelance
2-2021 - 12-2025
Executive Vice President, Business & Corporate Brand Development at KeHE Distributors
10-2018 - 2-2021
Executive Vice President, Marketing & Business Development at KeHE Distributors
4-2015 - 10-2018
Senior Vice President, Marketing & Business Development at KeHE Distributors
8-2001 - 3-2015
Managing Partner at Top Line Impact, Inc.

Education

MBA from Penn State University
B.S. from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Boulder, Colorado, United States Job Level : Senior Designation : Growth Advisor at Freelance
URL has been copied!

Insights For Selling To William (Brad)

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William (Brad) is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from William (Brad)

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William (Brad) move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can William (Brad) take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And William (Brad)

Personality Compatibility


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