William C.

Examiner
DISC Type : cs

CFO & Head of Strategic Transformation NA at Rabobank

New York, New York, United States

Overview

William is the Executive Vice President and CFO for Rabobank North America, where he leads financial functions and strategic transformation. A Certified Public Accountant with a degree from Rutgers University, his expertise spans wholesale and retail banking, with a focus on supporting the agribusiness sector.

He is a proud father who champions his childrens choices to pursue service-oriented careers, a value he aligns with his companys commitment to community betterment. He actively promotes the work of his daughter, Megan, who is a special education teacher in Baltimore City.

Unique fact: William publicly shares his pride in his childrens service careers, connecting his familys values to his professional culture.

Personality Overview

Process Oriented

Overcautious

Status Quo Seeker

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Financial Transformation
As Head of Strategic Transformation, he has a background in leading major initiatives like global General Ledger implementation and automating regulatory reporting.
AgriFinance
His role involves direct strategic and financial support for Rabo AgriFinance, a major provider of financial services to agricultural producers and agribusinesses.
Community Service
He is passionate about his family's commitment to service careers and publicly connects these personal values to Rabobank's culture of volunteering and community support.

Media Appearances

William has no verified media appearances

Work History

4-2025
CFO & Head of Strategic Transformation NA at Rabobank
2-2015 - 4-2025
CFO North America at Rabobank
4-2014 - 2-2015
Chief Financial Officer, North America Wholesale at Rabobank
12-1993 - 7-2009
Director at Deutsche Bank
1-1989 - 12-1993
Auditor at Deloitte & Touche

Education

BS from Rutgers University–Newark

More Information

Social Presence :

Prographics :

Exp : 32 Location : New York, New York, United States Job Level : Leadership Designation : CFO & Head of Strategic Transformation NA at Rabobank
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from William

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can William take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And William

Personality Compatibility


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