William Green

Questioner
DISC Type : c

Head of Retail Sales UK&I at Quorn Foods

Leeds, England, United Kingdom

Overview

William is the Head of Retail Sales for UK & Ireland at Quorn Foods, leveraging extensive experience from leadership roles at CPG giants like Procter & Gamble and Müller. He has a proven track record in managing major retail accounts, including Tesco and Asda, and holds an MBA from the University of Bradford.

He has won multiple awards for his professional impact, including the UK Great Manager Award in 2022, which was voted for by his own team.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Leading Sales Teams
He leads the UK & Ireland retail sales team at Quorn and previously won a "Great Manager Award" at Procter & Gamble, voted for by his team.
Talent Development
Frequently posts about hiring "exceptional individuals" for his team at Quorn, indicating a focus on attracting and developing top talent in the sales field.
Food & CPG Industry
His career includes leadership roles at food-focused companies like Quorn Foods and Müller, and he describes Quorn as a "foodie business with loads of momentum. "

Media Appearances

William has no verified media appearances

Work History

1-2025
Head of Retail Sales UK&I at Quorn Foods
1-2023 - 12-2024
Business Unit Head- Tesco Group at Müller UK & Ireland
3-2021 - 12-2022
Sales Team Leader at Procter & Gamble
11-2015 - 3-2021
Senior National Account Manager at Procter & Gamble
6-2013 - 10-2015
National Account Manager at Molson Coors

Education

2013 - 2016
Master of Business Administration (MBA) from University of Bradford
Bachelor of Arts (BA) from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Leeds, England, United Kingdom Job Level : N/A Designation : Head of Retail Sales UK&I at Quorn Foods
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from William

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can William take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And William

Personality Compatibility


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