William J. Folston in

William J. Folston

Captain · DISC type SD
Manager of Adtech Operations (Acquisition Marketing) at Betterment
📍 Raleigh, North Carolina, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Manager of Adtech Operations (Acquisition Marketing)
Job Level
Middle
Location
Raleigh, North Carolina, United States
Personality Overview

How William shows up

Long-Term Thinker
Decisive But Calm
Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics William cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2022
Manager of Adtech Operations (Acquisition Marketing)
Betterment
10-2019 - 3-2022
Ad Operations, Center of Excellence at Goodway Group
Goodway Group
6-2018 - 10-2019
Principal Campaign Operations Manager
Goodway Group
1-2018 - 6-2018
Campaign Operations Manager
Goodway Group
5-2016 - 1-2018
Ad Operations Manager
Goodway Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor's degree
Old Dominion University
1998 - 2002
Bachelor - Science
Old Dominion University
Bachelor's degree
Old Dominion University
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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