William Keeling

Energizer
DISC Type : I

Chair, Family Investment Company at Keelings

Ireland

Overview

William Keeling is the Chair of the Family Investment Company and a Group Board Director at Keelings, where he sponsors governance and sustainability. A Chartered Accountant from University College Dublin, he has extensive international experience in the food and property sectors, notably growing a UK banana businesss market share from 3% to 15%.

Outside of work, his interests include horse racing, running, and cycling. He is a supporter of the Irish rugby team and Sunderland A. F. C. He also enjoys reading non-fiction, citing Matthew Syeds books "Bounce" and "Black Box Thinking" as recent favorites.

He developed and led FoodCentral, a 113-hectare food business park adjacent to Dublin Airport, from its initial masterplan into a thriving commercial hub.

Personality Overview

Believer

Enthusiastic

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Family Business Governance
As Chair of the Family Investment Company, his responsibilities include the Family Charter, shareholder agreements, and board communication.
Corporate Sustainability
He is the board sponsor for sustainability at Keelings, which recently achieved Origin Green Gold membership for its environmental performance.
Strategic Property Development
He spearheaded the creation of FoodCentral, a 280-acre food park, and continues to oversee the Keelings group's property assets and investments.

Media Appearances

A family affair as Keelings grow food hub and build for the future. Featured in The Irish Times

See Now

Keeling’s €30m facelift. Featured in Fruitnet

See Now

Work History

5-2015
Chair, Family Investment Company at Keelings
10-1997
Group Board Director at Keelings
10-2003 - 6-2010
Managing Director UK and Holland at Keelings
9-2010
Managing Director at FoodCentral
5-1993 - 10-2003
Managing Director at Chiquita

Education

1988 - 1991
Chartered Accountant with KPMG Dublin from Chartered Accountants Ireland
1984 - 1988
B Comm from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 33 Location : Ireland Job Level : Mid-senior Designation : Chair, Family Investment Company at Keelings
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from William

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can William take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And William

Personality Compatibility


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