William Kelly

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DISC Type : cd

General Counsel at Ascend

New York, New York, United States

Overview

William Kelly is a General Counsel with over 25 years of experience providing legal expertise to the global accounting industry. A Doctor of Law from St. Johns University, he specializes in risk management, strategic representation, and navigating complex regulatory matters for high-profile firms. He currently leads the legal department at Ascend.

He has a keen interest in the evolution of the accounting profession, participating in industry discussions and thought leadership.

He was a featured guest on the Accounting Today podcast, where he discussed the nuances of adopting alternative practice structures in accounting.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Alternative Practice Structures
Appeared as a guest on the Accounting Today podcast to share his expertise on the complexities of accounting firms adopting alternative practice structures.
Accountant's Liability
Serves as a panelist and speaker at events like the American Law Institute's Accountant's Liability Conference, discussing industry trends and legal challenges.
Private Equity in Accounting
He speaks on the intersection of private equity and the accounting industry, focusing on the unique challenges and considerations for firms.

Media Appearances

Bill Kelly – Profile on Ascend Together. Featured in Ascend Together (company website)

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William Kelly – General Counsel at Ascend. Featured in The Org

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Work History

8-2024
General Counsel at Ascend
11-2017 - 8-2024
General Counsel at Mazars USA LLP
9-2001 - 11-2017
Partner at Wilson Elser

Education

1997 - 2000
Doctor of Law (J.D.) from St. John's University School of Law
1994 - 1997
Education details unavailable from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Leadership Designation : General Counsel at Ascend
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from William

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • Their decision making speed is somewhere in the middle.
  • Can William take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And William

Personality Compatibility


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