William McNish

Evaluator
DISC Type : scd

Digital Strategy Director at Cognite

Deeping St James, England, United Kingdom

Overview

William is a Digital Strategy Director at Cognite with deep expertise in omnichannel healthcare communications. He develops data-driven strategies for therapy areas from OTC to Oncology, focusing on driving behavioral change in healthcare professionals and patients. He holds a Bachelor of Arts from Sheffield Hallam University.

He dedicates his time to the broader healthcare community as a committee member for the PM Society, a not-for-profit organization. This group focuses on recognizing excellence and providing education to improve patient outcomes. He also has an interest in how startups can gain public visibility.

Unique fact: William was a contributor to the book "100 Content Marketing Tips, " where he shared his insights on the subject.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Omnichannel Strategy
His career is focused on using omnichannel approaches to improve how organizations communicate with both healthcare professionals and patients.
Healthcare Communications
He specializes in translating complex medical information into actionable concepts that drive belief and behavioral change within the healthcare sector.
Data-Driven Insights
He emphasizes using a combination of data-driven insights and creative thinking to develop meaningful and effective marketing strategies.

Media Appearances

William has no verified media appearances

Work History

9-2024
Digital Strategy Director at Cognite
11-2023
Digital Interest Group Committee Member at PM Society
3-2024 - 9-2024
Senior Omnichannel Strategist at OPEN X Health
1-2023 - 5-2024
Senior Healthcare Omnichannel Strategist at OPEN Health
5-2021 - 1-2023
Omnichannel planner at OPEN Health

Education

2011 - 2014
Bachelor of Arts (B.A.) from Sheffield Hallam University
2004 - 2011
Education details unavailable from Arthur Mellows Village College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Deeping St James, England, United Kingdom Job Level : Mid-senior Designation : Digital Strategy Director at Cognite
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from William

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can William take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And William

Personality Compatibility


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