William Mudge

Questioner
DISC Type : c

Sales Director at L7 Informatics

Austin, Texas, United States

Overview

William is a Sales Director at L7 Informatics, specializing in optimizing R&D through digitization. A University of Texas at Austin graduate with a background in Biology, Neuroscience, and Business, he has deep expertise in life sciences informatics, data management, and accelerating scientific processes from development through manufacturing.

Originally from the Texas Hill Country, William is actively involved in his home states life sciences community. He is an avid Houston Cougars fan and has shown strong support for local causes, including promoting aid for his hometown of Kerrville during a time of need.

Unique fact: William holds a certificate from a Harvard University short course on CRISPR and its gene-editing applications.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digitizing R&D
This is his professional focus and headline, emphasizing his expertise in implementing digital solutions to improve operational efficiency in life sciences.
Texas Community
He is engaged in the local life sciences scene, referencing the BioHouston Chili Cook-off and showing support for his hometown, Kerrville, during a flood.
Houston Cougars
[Predicted] He's a fan of the college basketball team, mentioning his interest in discussing the "Cougar's chances in March" in a social media post.

Media Appearances

William has no verified media appearances

Work History

9-2024 - 11-2025
Sales Director at L7 Informatics
2-2024 - 7-2024
Sr. Key Account Manager at Tierra Biosciences
8-2022 - 7-2023
Sr. Manager, Business Development at Science Exchange
11-2020 - 4-2022
Account Executive at Benchling
4-2020 - 11-2020
Senior Account Specialist at Synthego Corporation

Education

2013 - 2017
Bachelor’s Degree from The University of Texas at Austin
2019 - 2019
CRISPR: Gene-editing Applications Short Course from Harvard University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Austin, Texas, United States Job Level : N/A Designation : Sales Director at L7 Informatics
URL has been copied!

Insights For Selling To William

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from William

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can William take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And William

Personality Compatibility


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