William Ruby

Trailblazer
DISC Type : DI

Founder and President at System2Silicon

San Jose, California, United States

Overview

William has no verified overview

Personality Overview

Informal

Values Relationships

Charismatic

They respond better to a combination of speed and relationship.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

2-2025
Founder and President at System2Silicon
10-2025
Advisor at Silicon Catalyst
6-2022 - 1-2025
Senior Director, Product Management - Synopsys Low Power Solution at Synopsys Inc
9-2020 - 4-2022
Chief Operating Officer (COO) at FortifyIQ
8-2020
Sr. Tensilica IP Sales and Account Technical Executive at Cadence Design Systems

Education

BA from University of California, Berkeley
MSEE from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Jose, California, United States Job Level : Leadership Designation : Founder and President at System2Silicon
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from William

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will William move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can William take some risk or not?

  • They can take risks if necessary.

You And William

Personality Compatibility


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