William Spencer

Enigma
DISC Type : dic

Founder at Adema

Altrincham, England, United Kingdom

Overview

William Spencer is the founder of Adem and SH Proptech, where he develops autonomous intelligence systems to modernize the real estate industry. His expertise lies in creating technology-first solutions for property and planning, particularly within the vulnerable care and housing sectors. He attended Stonyhurst College.

Unique fact: William claims his Adema AI can create a complete real estate block plan in approximately one minute, a task that typically takes days.

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Real Estate Intelligence
He is building autonomous intelligence systems at Adem to replace fragmented, manual processes in property development and planning.
Vulnerable Accommodation
He founded multiple ventures, including SH Care Projects, focused on developing housing for vulnerable communities, a prominent feature of his professional background.
Process Automation
His public posts frequently highlight the costs of administrative inefficiency and the need to replace slow, manual workflows with fast, AI-driven systems.

Media Appearances

William has no verified media appearances

Work History

1-2024
Founder at Adema
5-2020
Founder at SH Care projects
3-2024
Founder at SH Proptech Ltd
6-2020
Founder at Bloxsmart LTD
3-2022
Director at Revhunter LLP

Education

2006 - 2012
Education details unavailable from Stonyhurst College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Altrincham, England, United Kingdom Job Level : Leadership Designation : Founder at Adema
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from William

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will William move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can William take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And William

Personality Compatibility


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