William Spring

Questioner
DISC Type : c

Vice President at Aetna, a CVS Health Company

Boston, Massachusetts, United States

Overview

William Spring is the Vice President of Service Operations at Aetna, a CVS Health company, where he focuses on business technology innovation and operational excellence to improve consumer and colleague experiences. A graduate of Harvard Business School, he has a track record of transforming service delivery and aligning cross-functional teams.

He is passionate about shifting healthcare from a reactive, “sick care” model to a proactive, “well care” approach, believing people need the right resources and support to live healthier lives.

Unique fact: William has a specific focus on consumer-centric operations, having previously led initiatives within Aetnas The Office of the Consumer.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Service Operations
As VP of Service Operations, he is focused on transforming service delivery and driving operational excellence to improve outcomes.
Consumer Experience
His career at Aetna shows a consistent focus on enhancing consumer engagement, including roles in CX Strategy and the 'Office of the Consumer'.
Healthcare Transformation
He advocates for transforming healthcare from a reactive, “sick care” system to a proactive, “well care” approach to help people live longer, healthier lives.

Media Appearances

CVS Health Announces Management Team for Combined Company Following Close of Aetna Acquisition Transaction. Featured in PR Newswire

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Work History

11-2023
Vice President at Aetna, a CVS Health Company
2-2023 - 11-2023
Interim Vice President, Service Operations at Aetna, a CVS Health Company
11-2021 - 2-2023
Executive Director, Service Operations at Aetna, a CVS Health Company
3-2021 - 11-2021
Director of Consumer Engagement, Clinical Product at CVS Health
5-2019 - 3-2021
Director at Aetna, a CVS Health Company

Education

2013 - 2015
Master of Business Administration (MBA) from Harvard Business School
2006 - 2008
Masters from Pace University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Vice President at Aetna, a CVS Health Company
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from William

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can William take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And William

Personality Compatibility


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