David Purnell

Pioneer
DISC Type : Dsi

Manager of EU Payments at PFSweb, Inc.

St Athan, Wales, United Kingdom

Overview

David is a customer-focused commercial leader with over 15 years of experience in UK/EU payments, fraud, and account management at firms like PFSweb and Klarna. He excels at building enterprise client relationships and driving growth. Colleagues describe him as dedicated, versatile, and knowledgeable.

He authors a "Payment Pulse" series where he reflects on and analyzes the latest payment trends across the UK and European markets, showcasing his industry expertise.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

UK & EU Payments
He authors the "Payment Pulse" series, sharing insights on major payment and fraud trends across the UK and EU, establishing himself as a thought leader.
Enterprise Account Management
His career focuses on owning strategic relationships with high-value enterprise clients, driving customer lifetime value, and improving engagement and retention.
FinTech Growth
His experience at Klarna involved delivering significant revenue uplifts and contributing to major growth milestones through high-impact product launches and merchant development.

Media Appearances

David has no verified media appearances

Work History

12-2020 - 12-2025
Manager of EU Payments at PFSweb, Inc.
1-2017 - 10-2020
Merchant Development Manager at Klarna
2-2017 - 1-2019
Business Development Account Manager at Close Brothers Retail Finance
4-2015 - 2-2017
Integration manager & Test Analyst at Barclaycard
4-2011 - 4-2015
Client service manager at Barclaycard

Education

1995 - 2000
GCSE from Bedwas high school

More Information

Social Presence :

Prographics :

Exp : 18 Location : St Athan, Wales, United Kingdom Job Level : N/A Designation : Manager of EU Payments at PFSweb, Inc.
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from David

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are generally fast movers and can take quick decisions
  • Can David take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And David

Personality Compatibility


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