William Taite

Questioner
DISC Type : c

Head of Data Platforms at Snap Analytics

Greater Bristol Area, United Kingdom

Overview

William is the Head of Data Platforms at Snap Analytics, where he was promoted from Senior Data Consultant. His expertise is built on a strong foundation in business intelligence from his time at Amazon. He holds certifications in dbt and Snowflake Data Warehousing.

His recent career focus has been on data platforms and analytics, with a background that includes roles in talent acquisition and digital video insights. He is an alumnus of the University of Leeds and Birkbeck, University of London.

He attended an AWS Partner Acceleration Day, representing Snap Analytics and highlighting the importance of cloud partnerships.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Data Platform Strategy
As the Head of Data Platforms at Snap Analytics, he is directly responsible for shaping the company's data infrastructure and strategy.
Modern Data Warehousing
He is certified in Snowflake's "Hands-On Essentials: Data Warehousing Workshop" and dbt Fundamentals, indicating a focus on modern cloud data technologies.
Cloud Partnerships
He represented Snap Analytics at an AWS Partner Acceleration Day, showing his engagement with major cloud providers and their ecosystems.

Media Appearances

William has no verified media appearances

Work History

11-2025
Head of Data Platforms at Snap Analytics
4-2025 - 10-2025
Senior Data Consultant at Snap Analytics
7-2023 - 1-2025
Senior BI Engineer at Amazon
9-2019 - 6-2023
Business Intelligence Engineer at Amazon
10-2016 - 8-2019
Commercial Insights Analyst at Amazon

Education

2012 - 2013
Graduate Diploma from Birkbeck, University of London
2009 - 2012
Bachelor of Arts (BA) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Head of Data Platforms at Snap Analytics
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from William

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can William take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And William

Personality Compatibility


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