William Wake
Observer · DISC type icWilliam Wake is the Board Commercial Director at Futura Foods, specializing in the FMCG dairy sector. He leads sales, marketing, and category development, focusing on supplying continental cheese and dairy products to major UK and Irish retailers. Described as commercially capable and a great self-starter, he holds a Diploma in Marketing.
He is passionate about innovation and quality within the food and drink industry, with a particular focus on private label partnerships for grocery retailers, foodservice operators, and meal manufacturers.
He recently oversaw the launch of a new, leading-edge production facility for Futura Foods in Wales.
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They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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