Willie Pierson

Galvanizer
DISC Type : Id

Global Head of Sales Development at Vanta

San Francisco, California, United States

Overview

Willie Pierson is a top-tier sales development leader, specializing in building and scaling high-performance SDR organizations for major tech companies like Vanta, Gong, and BetterUp. He has a proven track record of rapidly expanding teams, sometimes by over 100 people in a single year, while consistently exceeding sales records.

He is deeply passionate about creating a strong culture within his sales development teams. Willie actively celebrates the successes of his team and partners, showing a keen interest in tools and technologies that accelerate growth and performance, such as AI-powered sales tools.

At Vanta, he scaled the SDR team by over 100 people in one year, breaking every internal sales record.

Personality Overview

Persuader

Trusting

People-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

SDR Org & Culture
He is self-described as "obsessed" with building the SDR organization and culture, and frequently posts about his team's achievements and growth.
Hyper-Growth Scaling
He has a history of extreme scaling, growing SDR teams at both Gong and Vanta by over 100 people and multiple managerial layers in short periods.
Sales Technology Adoption
Publicly praised and confirmed his SDR team's use of the AI tool Hyperbound, indicating an interest in adopting technology to accelerate growth.

Media Appearances

Secret Leaders – Willie Pierson (Global Head of Sales Development, Vanta) on Steno.fm. Featured in Steno.fm

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Work History

4-2024
Global Head of Sales Development at Vanta
10-2023 - 3-2024
President at Not Looking For Work 😁😴
10-2022 - 10-2023
Vice President | Global Sales Development & Inside Sales at BetterUp
8-2020 - 10-2022
Senior Director | Sales Development at Gong
4-2018 - 7-2020
Director | Global Sales & Business Development at Altify (Acquired by Upland Software 10/2019)

Education

Education details unavailable from Valley Christian High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Global Head of Sales Development at Vanta
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Insights For Selling To Willie

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Talk about some of the cool and impressive features of your product
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Willie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Willie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Willie take some risk or not?

  • They can take risks if necessary.

You And Willie

Personality Compatibility


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