Atul Ahlawat

Captain
DISC Type : DS

Head - Growth and Revenue at BetterWay

West Delhi, Delhi, India

Overview

As Head of Growth and Revenue at Betterway, Atul Ahlawat leverages deep expertise in the digital advertising landscape. His career is marked by key marketing roles at Urban Company, Uber, and Goibibo. A graduate of the Netaji Subhas Institute of Technology, he is skilled in strategic planning and campaign management.

He has built his career by leading growth and performance marketing initiatives at a series of major Indian technology companies.

Personality Overview

Long-Term Thinker

Consummate Professional

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Growth & Revenue
His current title and professional focus are centered on driving business development, strategic revenue streams, and overall company growth.
Digital Advertising
Possesses a deep understanding of the digital advertising landscape, including programmatic operations and strategy for both SSP and DSP platforms.
Performance Marketing
Previously a Performance Marketing Manager at Uber, with experience hiring for roles requiring expertise in Facebook, Instagram, and Google ads.

Media Appearances

Atul has no verified media appearances

Work History

3-2024 - 11-2025
Head - Growth and Revenue at BetterWay
1-2021 - 7-2022
Senior Marketing Manager at Urban Company
2-2020 - 1-2021
Marketing Manager at Urban Company
4-2019 - 11-2019
Performance Marketing Manager at Uber
7-2018 - 4-2019
Assistant Manager - Digital Marketing at Goibibo

Education

2011 - 2015
Bachelor of Engineering - BE from Netaji Subhas Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 6 Location : West Delhi, Delhi, India Job Level : N/A Designation : Head - Growth and Revenue at BetterWay
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Insights For Selling To Atul

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Atul is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Atul

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Atul move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Atul take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Atul

Personality Compatibility


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