Willy Beach

Observer
DISC Type : ic

Vice President, Sales and Marketing at Life Science Outsourcing, Inc.

Rockford, Michigan, United States

Overview

Willy is a seasoned sales and marketing leader with over 18 years of experience in the medical device contract manufacturing sector. He has a proven history of building high-performing teams and dramatically increasing sales. He holds a Bachelor of Applied Arts from Central Michigan University and is certified in Six Sigma.

Outside of his professional life, Willy is actively involved in his community. He dedicates his time to volunteering with the Michigan Special Olympics and also contributes to youth sports programs, demonstrating a strong commitment to local causes and youth development.

Unique fact: In a previous role, he was instrumental in driving company sales from $2. 8 million to over $50 million annually.

Personality Overview

Value Driven

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Medical Manufacturing
His career is centered on medical device contract manufacturing, focusing on assembly, packaging, sterilization, and diagnostics for ortho, spine, and trauma.
Global Sales Growth
He has a demonstrated history of driving significant, double-digit revenue growth and managing enterprise accounts across North America, Europe, Asia, and Latin America.
Orthopedic Sector
Serves on the OrthoWorld/OMTEC Global Advisory Committee, indicating deep expertise and a strong network within the orthopedic device industry.

Media Appearances

Willy has no verified media appearances

Work History

9-2025
Vice President, Sales and Marketing at Life Science Outsourcing, Inc.
9-2023 - 8-2025
International Medical Sales Director at NN, Inc.
2-2022 - 7-2023
Enterprise Sales Manager at AGI - Ag Growth International
9-2020 - 11-2021
US Sales & Marketing Manager - Medical Device at Mediliant
11-2019 - 1-2025
Franchise Owner at Pest Authority. Mosquito Authority Michigan

Education

1994 - 1998
Education details unavailable from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Rockford, Michigan, United States Job Level : Senior Designation : Vice President, Sales and Marketing at Life Science Outsourcing, Inc.
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Insights For Selling To Willy

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willy is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Willy

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Willy move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Willy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Willy

Personality Compatibility


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