Wim Van Lerberghe in

Wim Van Lerberghe

Login to view DISC.
Founder and CEO at Advintro
📍 Houston, Texas, United States

Wim Van Lerberghe is the Founder and CEO of Advintro, an outsourced sales agency helping fintech companies scale. With over three decades of experience in enterprise sales for firms like Pershing and Folio Institutional, he specializes in Wealthtech and Banking Tech. A Juris Doctor graduate, he was also honored as a BNY Mellon Chairmans Circle awardee.

Wims professional philosophy centers on the idea that trust is the most critical component in sales. He believes that people buy from individuals they like and trust, a principle that forms the foundation of his companys fractional sales model for the fintech industry.

He founded Advintro to "fractionalize" the trust and experience he gained over his career, offering it to multiple fintech firms simultaneously.

Read the full overview →
Experience
23 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Houston, Texas, United States
Personality Overview

How Wim shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Wim cares about

Fintech Sales Strategy
His entire career and current company, Advintro, focus on providing enterprise sales solutions to help fintech companies scale and enter new markets.
WealthTech Innovation
He has a specific focus on the WealthTech sector and is a featured speaker at industry events like the UK WealthTech Vendor Forum.
+5 more topics Login to view topics
Career

Work history

9-2019
Founder and CEO
Advintro
10-2018 - 9-2019
Vice President of Enterprise Sales , Folio Institutional
Folio Institutional
7-2016 - 9-2018
Managing Director
ViewTrade Securities Inc.
11-2006 - 3-2015
Director
Pershing
4-2001 - 11-2006
Vice President International Sales
Penson Financial Services ( Now Apex)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1984 - 1989
Juris Doctor
Ghent University
1977 - 1983
economics
st Jozefscollege izegem
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Wim. Free, 10 seconds.