Wim Van Lerberghe

Sharpshooter
DISC Type : CD

Founder and CEO at Advintro

Houston, Texas, United States

Overview

Wim Van Lerberghe is the Founder and CEO of Advintro, an outsourced sales agency helping fintech companies scale. With over three decades of experience in enterprise sales for firms like Pershing and Folio Institutional, he specializes in Wealthtech and Banking Tech. A Juris Doctor graduate, he was also honored as a BNY Mellon Chairmans Circle awardee.

Wims professional philosophy centers on the idea that trust is the most critical component in sales. He believes that people buy from individuals they like and trust, a principle that forms the foundation of his companys fractional sales model for the fintech industry.

He founded Advintro to "fractionalize" the trust and experience he gained over his career, offering it to multiple fintech firms simultaneously.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

They do not care very much about building rapport or relationships.  They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others.

Topics They Care About

Fintech Sales Strategy
His entire career and current company, Advintro, focus on providing enterprise sales solutions to help fintech companies scale and enter new markets.
WealthTech Innovation
He has a specific focus on the WealthTech sector and is a featured speaker at industry events like the UK WealthTech Vendor Forum.
Trust in Business
He repeatedly states that trust is the single most important factor in sales, believing that a reputation for being trustworthy is crucial in the small fintech industry.

Media Appearances

Wim has no verified media appearances

Work History

9-2019
Founder and CEO at Advintro
10-2018 - 9-2019
Vice President of Enterprise Sales , Folio Institutional at Folio Institutional
7-2016 - 9-2018
Managing Director at ViewTrade Securities Inc.
11-2006 - 3-2015
Director at Pershing
4-2001 - 11-2006
Vice President International Sales at Penson Financial Services ( Now Apex)

Education

1984 - 1989
Juris Doctor from Ghent University
1977 - 1983
economics from st Jozefscollege izegem

More Information

Social Presence :

Prographics :

Exp : 23 Location : Houston, Texas, United States Job Level : Leadership Designation : Founder and CEO at Advintro
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Insights For Selling To Wim

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wim is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Wim

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Wim move?

  • If convinced, they can reach decisions quite fast.
  • Can Wim take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Wim

Personality Compatibility


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