Wim Van Loon

Enigma
DISC Type : DCi

Managing Director KIWA Netherlands at Kiwa Nederland

Barneveld, Gelderland, Netherlands

Overview

Wim van Loon is the Managing Director of KIWA Netherlands, an expert in the Testing, Inspection, and Certification (TIC) industry. His career includes senior roles at SGS like COO and Global EVP, with a focus on M&A and turnaround management. Colleagues often describe him as an outstanding, strategic, and influential leader.

He is a creative, solution-oriented professional with a hands-on leadership style and strong communication skills. He values lateral thinking and integrity as core principles for success. Wim holds an MBA from Vlerick Business School and has studied digital business transformation at IMD.

He has a long and distinguished history at SGS, where he worked for over two decades across various senior executive capacities.

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

TIC Industry Growth
His entire career is dedicated to expanding market share in the Testing, Inspection, and Certification sector through strategic initiatives and M&A.
Turnaround Management
He has a proven track record of transforming underperforming operations and implementing strategic programs to achieve significant double-digit profit improvements.
Mergers & Acquisitions
A key part of his strategy involves identifying and executing acquisitions to expand service portfolios and solidify market leadership in the TIC industry.

Media Appearances

Wim van Loon Appointed as the New Managing Director of KIWA Nederland. Featured in KIWA

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Wim van Loon managing director van Kiwa Nederland. Featured in Beveiligingnieuws

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Work History

1-2025
Managing Director KIWA Netherlands at Kiwa Nederland
8-2024 - 12-2024
Expert Advice and Consultancy TIC sector at Self Employed
1-2021 - 8-2024
Chief Operating Officer North Central Europe at SGS
5-2018 - 12-2020
Global Executive Vice President Industrial at SGS
2-2011 - 4-2018
Managing Director and Executive Director SGS Benelux at SGS

Education

2019 - 2019
Leading Digital Business Transformation from IMD
1997 - 1999
Master of Business Administration (MBA) from Vlerick Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Barneveld, Gelderland, Netherlands Job Level : Mid-senior Designation : Managing Director KIWA Netherlands at Kiwa Nederland
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Insights For Selling To Wim

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wim is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Wim

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Wim move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Wim take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Wim

Personality Compatibility


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