Winner Brands

Visionary
DISC Type : Ds

Alexandria, Alexandria, Egypt

Overview

Winner Brands is a leading Egyptian computer and electronics company established in 1987. As an authorized partner for major brands like HP, Apple, and Dell, it has a strong retail presence with seven stores and serves a diverse client base including government, corporate, and educational sectors.

Since 2015, the company has strategically focused on digital growth, launching its e-commerce platform and social media channels to adapt to the modern IT industry. This is supported by recent hiring for roles in e-commerce and digital marketing, indicating a commitment to expanding its online footprint.

In 2010, Winner Brands was recognized as the top HP Consumer IPG best seller across both Egypt and the Middle East.

Personality Overview

Direct & Assertive

Goal-Oriented

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Digital Transformation
Made a strategic shift in 2015 to launch its e-commerce platform and is actively hiring for digital marketing roles to drive online growth.
Brand Partnerships
Serves as a leading authorized retailer for a wide range of top international electronics brands, including HP, Apple, Dell, Lenovo, and Canon.
Market Leadership
Consistently positions itself as one of the most prestigious computer companies in the Egyptian market, highlighting its long-standing reputation and success since 1987.

Media Appearances

Winner has no verified media appearances

Work History

Winner has no verified job history

Education

Winner has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Alexandria, Alexandria, Egypt Job Level : N/A Designation : N/A
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Insights For Selling To Winner

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Winner is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Winner

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Winner move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Winner take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Winner

Personality Compatibility


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