Winnie Chang

Critic
DISC Type : C

Design Director at Luminary Labs

New York City Metropolitan Area, United States

Overview

Winnie Chang is the Design Director at Luminary Labs, where she leads the Design & Experiences team. With a background in transdisciplinary design from Parsons School of Design, she specializes in human-centered design, translating visions into reality, and mentoring startups in emerging tech. Her prior experience includes leading design at UNICEFs Office of Innovation.

Outside of work, Winnie engages in creative and reflective activities. She enjoys browsing stationery stores and writing handwritten letters to friends and family, often from a park or local coffee shop. She has also explored personal interests like tapestry weaving and has gone on introductory backpacking trips.

Unique fact: Winnie is the founder of Sparks Laboratory for Driverless Governance, a speculative design project that explores the future of technology and governance through narratives and film.

Personality Overview

Critic

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Speculative Design
She founded "Sparks Laboratory for Driverless Governance" and co-authored a publication on using designed narratives to explore how technology shapes society and governance.
Open Innovation
Her work at Luminary Labs involves designing and managing open innovation challenges to catalyze ecosystems and solve complex problems for clients like the U. S. Department of Education.
Humanitarian Technology
Previously worked as Design Lead at UNICEF's Office of Innovation, focusing on open-source, scalable tech solutions to accelerate positive results for children.

Media Appearances

Winnie Chang - Luminary Labs. Featured in Luminary Labs (official website)

See Now

The present and future of design. Featured in Luminary Labs (blog)

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Work History

1-2025
Design Director at Luminary Labs
5-2022 - 1-2025
Design Manager at Luminary Labs
7-2019 - 12-2021
Design Lead, Office of Innovation at UNICEF
1-2018 - 5-2018
Part-time Faculty, Strategic Design and Management Program at Parsons School of Design - The New School
12-2017 - 6-2019
Senior Designer, Office of Innovation at UNICEF

Education

2015 - 2017
Master’s Degree from Parsons School of Design - The New School
2009 - 2013
Honours Bachelors Program from York University/Sheridan College

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Design Director at Luminary Labs
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Insights For Selling To Winnie

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Winnie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Winnie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Winnie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Winnie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Winnie

Personality Compatibility


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