Winnie Chang in

Winnie Chang

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Design Director at Luminary Labs
📍 New York City Metropolitan Area, United States

Winnie Chang is the Design Director at Luminary Labs, where she leads the Design & Experiences team. With a background in transdisciplinary design from Parsons School of Design, she specializes in human-centered design, translating visions into reality, and mentoring startups in emerging tech. Her prior experience includes leading design at UNICEFs Office of Innovation.

Outside of work, Winnie engages in creative and reflective activities. She enjoys browsing stationery stores and writing handwritten letters to friends and family, often from a park or local coffee shop. She has also explored personal interests like tapestry weaving and has gone on introductory backpacking trips.

Unique fact: Winnie is the founder of Sparks Laboratory for Driverless Governance, a speculative design project that explores the future of technology and governance through narratives and film.

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Experience
13 Years
Current Role
Design Director
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Winnie cares about

Speculative Design
She founded "Sparks Laboratory for Driverless Governance" and co-authored a publication on using designed narratives to explore how technology shapes society and governance.
Open Innovation
Her work at Luminary Labs involves designing and managing open innovation challenges to catalyze ecosystems and solve complex problems for clients like the U. S. Department of Education.
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Career

Work history

1-2025
Design Director
Luminary Labs
5-2022 - 1-2025
Design Manager
Luminary Labs
7-2019 - 12-2021
Design Lead, Office of Innovation
UNICEF
1-2018 - 5-2018
Part-time Faculty, Strategic Design and Management Program
Parsons School of Design - The New School
12-2017 - 6-2019
Senior Designer, Office of Innovation
UNICEF
In the press

Media appearances

Winnie Chang - Luminary Labs. Featured in Luminary Labs (official website)
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The present and future of design. Featured in Luminary Labs (blog)
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Education
2015 - 2017
Master’s Degree
Parsons School of Design - The New School
2009 - 2013
Honours Bachelors Program
York University/Sheridan College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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