Winston Larson, CPSL, CPSP in

Winston Larson, CPSL, CPSP

Evaluator · DISC type cds
Senior Director of Membership and Business Development at Small Business Association of Michigan
📍 Greater Lansing, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
12 Years
Current Role
Senior Director of Membership and Business Development
Job Level
Senior
Location
Greater Lansing, United States
Personality Overview

How Winston shows up

Fast But Analytical
Thorough Evaluator
Quality Focused

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Winston cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Senior Director of Membership and Business Development
Small Business Association of Michigan
4-2024 - 7-2025
Director of Strategic Growth & Corporate Relationships
Small Business Association of Michigan
11-2023 - 4-2024
Director of Strategic Growth
Small Business Association of Michigan
9-2021 - 11-2023
Senior Sales Account Executive
Small Business Association of Michigan
12-2017 - 9-2021
Sales Account Executive
Small Business Association of Michigan
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
8-2010 - 12-2015
Bachelor of Science - BS Business Administration
Central Michigan University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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