Wouter Ditters

Inquirer
DISC Type : dc

Head of Product & Design at Hisense Group

Utrecht, Utrecht, Netherlands

Overview

Wouter is a product leader with 20 years in tech, specializing in AI solutions, smart products, and data-driven platforms for companies like ASKO/Hisense and Ultimaker. He leads teams of 20+ and focuses on connected products and AI-powered customer experiences. Colleagues describe him as a rational and intelligent leader.

Outside of work, Wouter is a dedicated and ambitious cyclist. He is currently training with the goal of qualifying for the UCI Gravel World Championships in the 40-44 age group, showcasing his commitment to challenging personal pursuits.

His team developed an AI-powered cooking assistant that won the Microsoft AI Innovation Award at CES Las Vegas.

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI Product Strategy
Holds a leadership certificate in AI Product Strategy, actively posts about AI agents, and has delivered award-winning, AI-powered consumer products.
Connected Home Platforms
He has over 14 years of experience leading the strategy and execution for connected IoT appliances and smart home ecosystems for global brands like ASKO.
Gravel Cycling
He is passionate about competitive cycling and has set a personal goal to qualify for the UCI Gravel World Championships.

Media Appearances

Wouter has no verified media appearances

Work History

2-2022
Head of Product & Design at Hisense Group
11-2019 - 2-2022
Product & Platform Lead at Ultimaker
12-2018 - 11-2019
Director of Products & Design at Hisense Group
1-2017 - 12-2018
Head of Product at Hisense Group
1-2015 - 12-2016
Global Product Manager at Hisense Group

Education

10-2025 - 12-2025
Executive Level AI Product Strategy for Leaders from Product Faculty
9-2022 - 6-2023
Digital Innovation & Transformation from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 20 Location : Utrecht, Utrecht, Netherlands Job Level : Mid-senior Designation : Head of Product & Design at Hisense Group
URL has been copied!

Insights For Selling To Wouter

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wouter is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Wouter

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Wouter move?

  • Their decision making speed is somewhere in the middle.
  • Can Wouter take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Wouter

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.