Wouter Ditters in

Wouter Ditters

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Head of Product & Design at Hisense Group
📍 Utrecht, Utrecht, Netherlands

Wouter is a product leader with 20 years in tech, specializing in AI solutions, smart products, and data-driven platforms for companies like ASKO/Hisense and Ultimaker. He leads teams of 20+ and focuses on connected products and AI-powered customer experiences. Colleagues describe him as a rational and intelligent leader.

Outside of work, Wouter is a dedicated and ambitious cyclist. He is currently training with the goal of qualifying for the UCI Gravel World Championships in the 40-44 age group, showcasing his commitment to challenging personal pursuits.

His team developed an AI-powered cooking assistant that won the Microsoft AI Innovation Award at CES Las Vegas.

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Experience
20 Years
Current Role
Head of Product & Design
Job Level
Mid-senior
Location
Utrecht, Utrecht, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Wouter cares about

AI Product Strategy
Holds a leadership certificate in AI Product Strategy, actively posts about AI agents, and has delivered award-winning, AI-powered consumer products.
Connected Home Platforms
He has over 14 years of experience leading the strategy and execution for connected IoT appliances and smart home ecosystems for global brands like ASKO.
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Career

Work history

2-2022
Head of Product & Design
Hisense Group
11-2019 - 2-2022
Product & Platform Lead
Ultimaker
12-2018 - 11-2019
Director of Products & Design
Hisense Group
1-2017 - 12-2018
Head of Product
Hisense Group
1-2015 - 12-2016
Global Product Manager
Hisense Group
In the press

Media appearances

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Education
10-2025 - 12-2025
Executive Level AI Product Strategy for Leaders
Product Faculty
9-2022 - 6-2023
Digital Innovation & Transformation
Vrije Universiteit Amsterdam (VU Amsterdam)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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