Wright Frazier

Questioner
DISC Type : c

Director of Digital Marketing at Purdue University College of Veterinary Medicine & Veterinary Hospital

West Lafayette, Indiana, United States

Overview

Wright has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Wright has no verified topics they care about

Media Appearances

Wright has no verified media appearances

Work History

1-2025
Director of Digital Marketing at Purdue University College of Veterinary Medicine & Veterinary Hospital
9-2014 - 1-2025
Director of Web Communications at Purdue University College of Veterinary Medicine & Veterinary Hospital
9-2008 - 9-2014
Web Team Lead at Purdue University

Education

3-2020 - 4-2020
Digital Marketing Certificate from Cornell University
2002 - 2005
Master of Arts - MA from Purdue University

More Information

Social Presence :

Prographics :

Exp : 17 Location : West Lafayette, Indiana, United States Job Level : Mid-senior Designation : Director of Digital Marketing at Purdue University College of Veterinary Medicine & Veterinary Hospital
URL has been copied!

Insights For Selling To Wright

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wright is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Wright

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Wright move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Wright take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Wright

Personality Compatibility


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