Wumi Yusuff

Inquirer
DISC Type : cd

Senior Director, Food Safety at Ferrara

Greater Chicago Area, United States

Overview

Wumi Yusuff is the Senior Director of Global Food Safety at Ferrara, with over 15 years of experience in the confectionery and protein industries. An IFT Certified Food Scientist with an MSc from the University of Algarve, she is recognized for her risk-based, preventive approach. Colleagues describe her as intelligent, dedicated, and diligent.

She is passionate about mentoring the next generation of food scientists, serving as Chair of the Chicagoland Food Science Foundation. Wumi lives in the Chicago area with her husband and three children and enjoys baking in her free time.

Unique fact: She was the first prize winner of the Nigerian Institute of Food Science and Technologys Best Undergraduate Project Competition.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Food Safety Culture
Writes and speaks about the importance of leadership commitment and enterprise-wide ownership to build a sustainable food safety management system.
Mentoring Scientists
Serves as Chair of the Chicagoland Food Science Foundation, where she works to support and inspire the next generation of food scientists.
Preventive Strategies
Her work focuses on a systematic, risk-based, and preventive approach to managing food safety, including supplier risks and ingredient hazards.

Media Appearances

Building Foundational Elements For Sustainable Food Safety Management System – Interview with Wumi Yusuff, Senior Director, Food Safety, Ferrara. Featured in Food Business Tech Review APAC

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Speaker Bio – Wumi Yusuff (Senior Director, Food Safety, Ferrara). Featured in Ontario Food Processors Association (OFPA)

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Work History

2-2025
Senior Director, Food Safety at Ferrara
10-2022 - 2-2025
Director, Food Safety at Ferrara
5-2021 - 10-2022
Senior Manager, Food Safety at Ferrara
9-2020 - 5-2021
Corporate Food Safety Manager at Ferrara
10-2018 - 9-2020
Quality Assurance Manager at Ferrara

Education

2013 - 2014
Graduate Certificate from Illinois Institute of Technology
2008 - 2010
Master of Science (MSc) from University of Algarve, Portugal

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Chicago Area, United States Job Level : Senior Designation : Senior Director, Food Safety at Ferrara
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Insights For Selling To Wumi

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wumi is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Wumi

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Wumi move?

  • Their decision making speed is somewhere in the middle.
  • Can Wumi take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Wumi

Personality Compatibility


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