Wye Yew Ho

Examiner
DISC Type : cs

CEO, Co-Founder at Stealth Startup

San Francisco, California, United States

Overview

Wye Yew Ho is the Co-founder and CEO of Proximitty, a YC-backed startup building an agentic to-do list. An LSE graduate, his background includes co-founding McKinseys Digital Asset practice and leading growth and financial crime prevention at Taptap Send, with deep expertise in FinTech and go-to-market strategy.

A proud Malaysian and Londoner now based in the Bay Area, he is passionate about creating simple, beautiful consumer products and identifies as a "fintech junkie. " He has a keen interest in economic policy and leveraging technology to create solutions with global impact, particularly for immigrant communities.

He won a university economics challenge by producing and directing a movie pitting the economic theories of Keynes against Hayek.

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

FinTech & Payments
He identifies as a "fintech junkie" and has deep professional experience in the space, from leading FinCrime at Taptap Send to co-founding McKinsey's Digital Asset practice.
Consumer Product Design
His profile highlights an obsession with "simple, beautiful consumer products, " a focus that is central to his current role building a new consumer application.
Go-to-Market Strategy
He successfully launched the Taptap Send app in six new markets by defining and executing the complete go-to-market strategy, creating significant business value.

Media Appearances

Wye has no verified media appearances

Work History

1-2026
CEO, Co-Founder at Stealth Startup
10-2024 - 4-2025
FinCrime Prevention at Taptap Send
10-2023 - 10-2024
Central Growth at Taptap Send
10-2021 - 9-2023
Consultant at McKinsey & Company
3-2020 - 7-2020
Summer Business Analyst at McKinsey & Company

Education

2018 - 2021
Bachelor of Science - BSc from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Francisco, California, United States Job Level : Leadership Designation : CEO, Co-Founder at Stealth Startup
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Insights For Selling To Wye Yew

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wye Yew is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Wye Yew

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Wye Yew move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Wye Yew take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Wye Yew

Personality Compatibility


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