Xavier Bourguignat

Go-getter
DISC Type : d

Executive Director for Drones Domain (Seconded Thales Group) at Aerospace Valley

Bordeaux, Nouvelle-Aquitaine, France

Overview

Xavier Bourguignat is the Executive Director for the Drones Domain at Aerospace Valley, seconded from Thales. With an extensive background in strategy and marketing at Thales, he focuses on leveraging digital technologies like AI and IoT to advance autonomous aviation. He is a graduate of the ISG Institut Supérieur de Gestion.

He is a key figure in driving the economic success and influence of the aerospace and drone sectors for the Occitanie and Nouvelle-Aquitaine regions of France.

Personality Overview

Direct & Candid

Self-Confident

Decisive

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Drone Ecosystems
As Executive Director for the Drones Domain at Aerospace Valley, he actively works to boost the sector through innovation and industrial excellence.
Autonomous Aviation
His strategic focus involves leading the next revolution in avionics towards assisted and autonomous flight for commercial and defense customers.
Digital Transformation
He has an in-depth understanding of global business based on digital transformation, including AI, Big Data, and IoT, to drive innovation.

Media Appearances

Xavier has no verified media appearances

Work History

12-2025
Executive Director for Drones Domain (Seconded Thales Group) at Aerospace Valley
11-2023 - 12-2025
Strategy and Marketing Director at Thales
10-2016 - 7-2024
Partners and Alliances Director at Thales
5-2008 - 9-2018
Sales Director at Thales
1-2006 - 5-2008
Director Strategic Marketing at Thales

Education

1991 - 1991
Master's degree from A.P.C. Marketing, Paris
1986 - 1989
Education details unavailable from ISG Institut Supérieur de Gestion

More Information

Social Presence :

Prographics :

Exp : 36 Location : Bordeaux, Nouvelle-Aquitaine, France Job Level : Senior Designation : Executive Director for Drones Domain (Seconded Thales Group) at Aerospace Valley
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Insights For Selling To Xavier

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xavier is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Xavier

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Xavier move?

  • Their decision making speed is somewhere in the middle.
  • Can Xavier take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Xavier

Personality Compatibility


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