Xiao Cheng

Energizer
DISC Type : I

Senior Software Engineer at Meta

United States

Overview

Xiao Cheng is a Senior Software Engineer at Meta, focusing on Generative AI for monetization. Educated at Stanford University and the University of Illinois Urbana-Champaign, his expertise lies in applying Machine Learning and Natural Language Processing to solve complex challenges related to knowledge acquisition and processing.

Beyond his formal roles, Xiao has demonstrated a strong interest in practical and competitive technology applications. This passion was evident early in his career through his participation and success in events like hackathons during his university years, showcasing his drive to build and innovate.

He won first place in the eBay Hackathon at the University of Illinois Urbana-Champaign in 2013.

Personality Overview

Informal

Full Of Energy

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Generative AI
Currently works on building and integrating NLP tools for knowledge acquisition within Meta's Monetization Gen AI team.
Natural Language Processing
A core focus of his academic and professional work, including co-authoring the publication "Relational Inference for Wikification".
Machine Learning
Has a background in CoreML representation learning foundations at Meta and lists Machine Learning as a primary skill and interest.

Media Appearances

Xiao has no verified media appearances

Work History

6-2023
Senior Software Engineer at Meta
4-2018 - 6-2023
Senior Software Engineer at Meta
9-2014 - 12-2017
Research Assistant at Stanford University
6-2016 - 9-2016
Research Intern at Google
6-2015 - 9-2015
Research Intern at Google

Education

2014 - 2018
Doctor of Philosophy - PhD (Incomplete) from Stanford University
2010 - 2013
Bachelor of Science (B.S.) from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Middle Designation : Senior Software Engineer at Meta
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Insights For Selling To Xiao

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xiao is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Xiao

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Xiao move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Xiao take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Xiao

Personality Compatibility


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