Xiao Yi (Yiyi) Chen in

Xiao Yi (Yiyi) Chen

Critic · DISC type C
Head of Strategic Projects at CHANEL
📍 New York, New York, United States

Xiao Yi (Yiyi) Chen is the Head of Strategic Projects at CHANEL, leveraging extensive experience in corporate strategy from her time at lululemon and The Boston Consulting Group. Her work has centered on the global consumer and retail sectors. She holds a Masters in Public Administration from Columbia University and a Bachelors from the London School of Economics.

A recent focus for her team is expanding CHANELs Fragrance & Beauty division by hiring business-oriented, data-driven talent to drive retail innovation.

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Experience
15 Years
Current Role
Head of Strategic Projects
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Xiao shows up

ROI Driven
Negotiator
Information Seeker

They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Xiao cares about

Retail Innovation
Is actively building a team focused on retail innovation for CHANEL's Fragrance & Beauty division, signaling a key strategic priority.
Corporate Strategy
Her career progression from BCG to lululemon and now Head of Strategic Projects at CHANEL demonstrates a deep background in high-level corporate strategy.
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Career

Work history

1-2020
Head of Strategic Projects
CHANEL
2-2017 - 11-2019
Strategy Manager
lululemon
10-2013 - 1-2017
Project Leader
The Boston Consulting Group
10-2010 - 9-2013
Consultant
The Boston Consulting Group
In the press

Media appearances

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Education
2008 - 2010
MPA
Columbia University
2005 - 2008
Bachelor's Degree
The London School of Economics and Political Science (LSE)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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