Xiao Yi (Yiyi) Chen

Critic
DISC Type : C

Head of Strategic Projects at CHANEL

New York, New York, United States

Overview

Xiao Yi (Yiyi) Chen is the Head of Strategic Projects at CHANEL, leveraging extensive experience in corporate strategy from her time at lululemon and The Boston Consulting Group. Her work has centered on the global consumer and retail sectors. She holds a Masters in Public Administration from Columbia University and a Bachelors from the London School of Economics.

A recent focus for her team is expanding CHANELs Fragrance & Beauty division by hiring business-oriented, data-driven talent to drive retail innovation.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Retail Innovation
Is actively building a team focused on retail innovation for CHANEL's Fragrance & Beauty division, signaling a key strategic priority.
Corporate Strategy
Her career progression from BCG to lululemon and now Head of Strategic Projects at CHANEL demonstrates a deep background in high-level corporate strategy.
Data-Driven Business
Her team is actively seeking data-driven talent, indicating she values analytics and quantitative insights to inform business decisions and innovation.

Media Appearances

Join us in a conversation with Xiao Yi (Yiyi) Chen, Head of Strategic Projects at CHANEL. Featured in TikTok

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Work History

1-2020
Head of Strategic Projects at CHANEL
2-2017 - 11-2019
Strategy Manager at lululemon
10-2013 - 1-2017
Project Leader at The Boston Consulting Group
10-2010 - 9-2013
Consultant at The Boston Consulting Group

Education

2008 - 2010
MPA from Columbia University
2005 - 2008
Bachelor's Degree from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Strategic Projects at CHANEL
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Insights For Selling To Xiao Yi (Yiyi)

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xiao Yi (Yiyi) is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Xiao Yi (Yiyi)

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Xiao Yi (Yiyi) move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Xiao Yi (Yiyi) take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Xiao Yi (Yiyi)

Personality Compatibility


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