Xiaojing Chen

Enthusiast
DISC Type : i

Head of Data Market Intelligence Factory at Michelin

Shanghai, China

Overview

Xiaojing Chen is a results-driven professional with over 15 years of experience in the automotive industry, currently serving as the Head of Data Market Intelligence Factory at Michelin. A graduate of Nottingham University Business School, she specializes in leveraging advanced analytics and AI-driven insights to guide strategic transformations.

Her extensive multinational living and professional experience has given her a deep understanding of diverse cultures, which she applies to her leadership style. She is a self-described progressive thinker who values strong communication and interpersonal skills to achieve business results in a team-oriented environment.

She spearheaded Michelins data-driven transformation in China, building its consumer data platforms from the ground up.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Data-Driven Strategy
Her entire career revolves around using data, analytics, and AI to empower strategic decisions and elevate global business performance at Michelin.
AI in Market Intelligence
She recently noted that AI is now "deeply embedded" in their market intelligence, creating opportunities to turn data into strategic insights.
Digital Transformation
She has a proven track record of leading digital transformations, data maturity initiatives, and consumer-facing digital products, particularly in the Chinese market.

Media Appearances

Xiaojing has no verified media appearances

Work History

6-2025
Head of Data Market Intelligence Factory at Michelin
1-2023 - 6-2025
Michelin China – Data Driven & Business Solutions Director at Michelin
2-2022 - 12-2022
Michelin China – Data Driven Director at Michelin
8-2017 - 5-2018
Senior Consultant at Districom Group
1-2015 - 7-2017
Consultant at ConMoto Consulting Group GmbH

Education

2006 - 2009
Bachelor of Arts with Honours from Nottingham University Business School
2003 - 2006
International Baccalaureate from International School of Hamburg

More Information

Social Presence :

Prographics :

Exp : 10 Location : Shanghai, China Job Level : Mid-senior Designation : Head of Data Market Intelligence Factory at Michelin
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Insights For Selling To Xiaojing

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xiaojing is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Xiaojing

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Xiaojing move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Xiaojing take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Xiaojing

Personality Compatibility


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