Xiaoyu S.

Critic
DISC Type : C

Director, Program Management at BD

New York City Metropolitan Area, United States

Overview

Xiaoyu is a Director of Program Management at BD, leading programs within the Connected Care segment. With a PhD from North Carolina State University, her expertise spans the entire lifecycle of medical device development. She has progressed through roles of increasing responsibility at BD, recognized for her leadership on cross-functional teams.

Described by colleagues as personable, engaging, and energetic, Xiaoyu is passionate about advancing global health. This drive is evident in her focus on solving clear, unmet needs within the industry. She approaches challenges with a direct and persistent mindset, consistently seeking innovative solutions.

Unique fact: Xiaoyu is a recipient of the 2019 Wesley J. Howe Technology Award for the improvement of an existing medical device.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Medical Device Lifecycle
Her career at BD shows deep involvement in the entire lifecycle of medical device development, from engineering to program management.
Connected Care
She is a Director within BD's Connected Care segment, indicating a focus on integrated and networked healthcare solutions.
Healthcare IT
Shares posts celebrating prestigious healthcare IT industry awards like Best in KLAS, showing a keen interest in this area.

Media Appearances

Xiaoyu has no verified media appearances

Work History

6-2025
Director, Program Management at BD
3-2020 - 6-2025
Associate Director, Program Management at BD
5-2017 - 2-2020
Sr. Staff Engineer at BD
5-2007 - 5-2017
New Product development & Front-end Innovation at SABIC

Education

2004 - 2008
MS and PhD from North Carolina State University
BS and MS from Tsinghua University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Program Management at BD
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Insights For Selling To Xiaoyu

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xiaoyu is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Xiaoyu

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Xiaoyu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Xiaoyu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Xiaoyu

Personality Compatibility


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