Xin (Grace) Li, PhD

Examiner
DISC Type : cs

WIDA Chief Assessment Officer at University of Wisconsin-Madison

Los Angeles Metropolitan Area, United States

Overview

Xin (Grace) Li is the Chief Assessment Officer at WIDA, University of Wisconsin-Madison, where she leads the design and delivery of large-scale language assessments. With a Ph. D. in Measurement and Quantitative Methods from Michigan State University, her expertise is in psychometrics, having held leadership roles at PSI Services and Pearson VUE.

She is passionate about supporting multilingual learners and frequently expresses admiration for working with dedicated educators and innovative teams. Xin enjoys attending and participating in WIDA conferences, connecting with professionals in her field and celebrating shared goals.

She is currently leading the development of the next generation of English language proficiency assessments, scheduled for the 2025-26 school year.

Personality Overview

Unexpressive

Process Oriented

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Multilingual Learners
Her work at WIDA and her social posts consistently highlight her dedication to supporting and creating assessments for multilingual students.
Assessment Innovation
She leads the development of new language assessments and actively seeks new team members who are eager to take on innovations and opportunities.
Psychometrics
Her entire career, from Pearson VUE to her current role, and her Ph. D. are focused on psychometric services and quantitative methods in assessment.

Media Appearances

Xin has no verified media appearances

Work History

7-2022
WIDA Chief Assessment Officer at University of Wisconsin-Madison
1-2017 - 6-2022
Vice President, Test Development & Psychometric Services at PSI Services LLC
4-2015 - 1-2017
Manager, Psychometric Services at Pearson VUE
3-2012 - 4-2015
Supervisor & Senior Psychometrician, Psychometric Services at Pearson VUE
4-2008 - 3-2012
Psychometrician, Psychometric Services at Pearson VUE

Education

Ph.D. from Michigan State University
2003 - 2005
M.S. from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : WIDA Chief Assessment Officer at University of Wisconsin-Madison
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Insights For Selling To Xin (Grace)

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xin (Grace) is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Xin (Grace)

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Xin (Grace) move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Xin (Grace) take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Xin (Grace)

Personality Compatibility


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